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Ron Horton
Exec. VP of Film & Marketing
Dickinson Theatres rhorton@dtmovies.com (913)383-6117

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Dickinson Theatres Enters IMAX(R) Theatre Business on Heels of Strong Performing Hollywood IMAX Releases

"Moviegoers are paying a premium to see Hollywood movies in IMAX's format, and with more major studio releases coming each year, we felt now was the right time to enter the IMAX theatre business," said John Hartley, CEO of Dickinson Theatres, Inc. "The installation of IMAX theatres in our new locations will help us earn incremental revenue and differentiate ourselves from competitors. Moreover, the IMAX theatres will help ensure that our multiplexes offer the world's most powerful and immersive cinematic experience."

Dickinson Theatres will open its IMAX theatres in Mesa, Arizona; Little Rock, Arkansas; Springfield, Missouri; and Wichita, Kansas; with the fifth location to be determined. The first theatre is scheduled to be installed in 2007, with the next three in 2008 and the fifth to be installed in 2009. All of the theatres will utilize IMAX MPX(R) technology, designed specifically to enable multiplex operators to more cost effectively enter into the IMAX theatre business, either by retrofitting an existing stadium-seating auditorium or via an economical new build. The new IMAX theatres will be capable of playing Hollywood event films that have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R), as well as original IMAX productions in 2D and IMAX(R) 3D.

Click here for press release regarding our plans for the Wichita, KS area.

Click here for press release regarding our plans for the Springfield/Nixa, MO area.

Click here for press release regarding our plans in the Phoenix, AZ area.

Click here for press release regarding our plans in the Oklahoma City, OK area.

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