Zendaya and Tom Holland turn Spider-Man 4 promo into honeymoon

Long discreet about their love story, the two Hollywood stars now appear as a married couple at each stage of the European tour of Spider-Man: Brand New Day.

For years, they did everything to protect their relationship. No big declarations, very few photos together and a constant desire to separate their private life from their career. But something has changed for Zendaya and Tom Holland.

Since the launch of the promotional tour of Spider-Man: Brand New Daythe two actors appear more in love than ever. Rings on their fingers, knowing smiles, sideways glances and tender gestures: their European trip gradually transformed into a real romantic tour in the service of the Weaver. It must be said that they are now married…

Berlin, Amsterdam, Madrid, Rome… at each photocall, the couple causes a sensation. Outfits are coordinated, poses become more and more relaxed and displays of affection, previously rare, multiply. This week, Zendaya even shared a photo on Instagram showing her husband kissing her forehead, an extremely rare photo for this notoriously discreet duo.

The development is all the more striking since, for years, it was almost impossible to extract the slightest comment from them about their relationship.

Together since 2017, after their meeting on the set of Spider-Man: Homecomingthe two stars have always refused to make their story a marketing argument.

Tom Holland reminded us again recently: they prefer to keep their relationship away from the spotlight… while confirming in passing that they got married in secret!

Because today, the context is different. They are no longer just two young actors who fell in love on a film set. They’ve become Hollywood’s hottest couple, a sort of Generation Z version of Brad Pitt and Angelina Jolie or Ryan Reynolds and Blake Lively.

And at Sony as at Marvel, we know perfectly well that part of the public is now as fascinated by their love story as by the adventures of Peter Parker and MJ.

Thus, each appearance of the pair becomes a viral event. We could see them this week on Spanish television doing embroidery as a couple, tender and complicit.

A few weeks before the release of Spider-Man: Brand New Dayon July 29 in France, the strategy seems obvious: the film still sells superheroes, but also a bit of romantic and glamorous dream.