Kev Adams gets lost in his Haters obsession (review)

Kev Adams gets lost in his Haters obsession (review)

Filmed for Prime Video, the 2021 comedy arrives unencrypted on TFX.

THE “haters”. For several years, Kevin Adams only has that word left in his mouth. It must be said that the comedian and actor has a complicated relationship with the public. Adored by some, hated by others, the star revealed by the series Soda on M6 saw the ranks of its detractors swell as its success grew and spread to the cinema with Teachers 1 And 2 Then The New Adventures of Aladdin. Three huge successes each time exceeding 3 million entries.

As long as it appealed to the young audience that was its core target, everything was fine. Yes, but at the end of 2016 everything changed for Kev when he performed a controversial sketch on the Chinese on W9 with Gad Elmaleh. A sequence full of clichés which generates enormous bad buzz on social networks, then relayed by the press. Rebroadcast in 2018 by the channel (strange idea), it will cause a new outcry. During his appearance on the show On the board (on C8), he is even challenged by an 8-year-old girl of Asian origin and ends up apologizing. Except that the damage is done.

Kev Adams, the divisive star

The same year, Kev returned to the stage with Alad’2the continuation of New Adventures of Aladdin. The success in theaters was less there than with the first, but above all the film, already poorly received by the press, was completely destroyed by Internet users, in particular on Allociné where it received 1 star out of 5.With the power of social networks, there are sometimes people who say to themselves, we’re ruining this film.“, he will try to explain on the set of We are not lying, in April 2019. “It may seem a little crazy, but it exists“.

Casually, the formerly omnipresent Kev Adams has been rather discreet since Alad’2. And it is through the stage that he begins his return, in 2020. At the same time, he runs his YouTube channel (notably by posting sketches filmed with his grandmother), sets up his own comedy club, The Fridge, and participates to the 30th anniversary of the Montreux Festival. A rather convincing comeback and well received by the public. Kev, now in his thirties, seems to have matured and turned the page on past controversies and failures. Really ?

Obviously, Kev Adams is still obsessed with haters. To the point of making it the subject and title of this film, written by Romuald Boulanger (who directed Connected for Amazon) and directed by Stéphane Marelli. In this very meta comedy broadcast on Prime since December 2021, he plays a YouTuber who, after being the victim of enormous bad buzz, sets off to meet his biggest haters to try to win back his fans and his girlfriend, who feels abandoned.

A potentially interesting subject, which could have allowed Kev to reconcile with his demons and with the public. Except that he gets his feet wet and struggles to formulate a relevant critique of the hater phenomenon, any more than he succeeds in self-criticism. “The more I meet them, the more I realize that those who have rage against me, it’s because they have rage against themselves“, even says his character, Thomas the Lama. We will come back for the mea culpa.

But the real problem of Hatersis that all the scenes fall apart in terms of humor. In line with Bad Buzz (the film by Eric and Quentin), the film never manages to make us laugh, or even shock us, unlike a Simply black (the comparison with the scene of Lucien Jean-Baptiste is very painful). With guests like Jean-Claude Van Damme, Audrey Fleurot, Vincent Desagnat, Nadia Fares as a gypsy (we are far from the memory of Demons of Jesus), William Baldwin or Pascal Demolon, there was nevertheless material to offer us some good moments of comedy. As for the subject of jealous people, perhaps he should have stuck to the 2019 sketch where he made up his face on stage, pretending to be one of his haters…

Since the broadcast of HatersKev Adams returned to success in the cinema thanks to the two opuses of Retirement home. The first attracted 2 million curious people to theaters in 2022 and its sequel, released at the beginning of last year, sold 1.5 million tickets.

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