Amazon will spend more than $22 billion on its content in 2025

A paid strategy for Prime Video, which exceeds 315 million monthly viewers worldwide.

Even more than Netflix.

The number 1 streaming company spent $18 billion last year on its films and series. Amazon has invested $22.4 billion in its content in 2025!

It should be noted that these are productions of films, series but also for music. This figure represents an increase of 10% compared to the previous year. A dizzying figure revealed in the annual report (10-K) sent to the SEC, the day after the publication of the fourth quarter results.

This envelope covers both production and licensing costs, for all content offered via Amazon Prime subscriptions, in particular Prime Video and Amazon Music, but also digital subscriptions and works sold or rented individually.

In its financial documents, Amazon specifies that its produced and acquired video content is monetized as a single set, called a “film group”, in each major geographic area where Prime is available. As of December 31, 2025, capitalized costs related to video (mainly previously released content) and music reached $21.3 billion, up 9% year-on-year.

While these amounts would represent the main spending line for any entertainment group, this is paradoxically not the case at Amazon. The real work is elsewhere. In 2026, the group plans to massively increase its overall investments, driven by artificial intelligence, with infrastructure spending increasing by 50%, to reach $200 billion, as confirmed by CEO Andy Jassy.

On the sports side, the bill is also steep. Content spending includes rights paid to the NFL for Thursday Night Football, a contract estimated at $1 billion per year. Amazon is also pleased with a record fourth season, with more than 15 million viewers on average, an increase of 16%. Prime Video’s sports portfolio also includes the NBA, WNBA, NWSL, as well as the UEFA Champions League in several European countries.

The strategy seems to be paying off. Amazon indicated in the fall that Prime Video exceeded 315 million monthly viewers worldwide, compared to 200 million in mid-2024. Advertising on Prime Video is now active in 16 countries, and advertising revenue jumped 23% in the fourth quarter, reaching $21.32 billion, slightly above expectations.

Finally, revenues from subscriptions (Prime, video, music, audiobooks, e-books, etc.) increased by 14%, to stand at $13.12 billion over the quarter.