Argylle dominates a disastrous and historically weak US box office

Argylle dominates a disastrous and historically weak US box office

The worst score ever for a Super Bowl weekend!

It’s quite a paradox: it’s been two weeks since Argyle dominates the US box office. And yet, Matthew Vaughn’s film is already the first big flop of the year!

For its second weekend, Argyle took in $6.5 million from 3,605 North American theaters, a resounding 62% drop from an already very disappointing launch. After two weeks, Argyle only generated $28.8 million at the US box office and a paltry $60 million worldwide. A big prize for a $200 million blockbuster…

And yet, the spy comedy remains in the lead, as the competition is so weak. Nothing seems to attract American spectators to theaters at the start of the year. The horror comedy Lisa Frankenstein takes second place with $3.8 million from 3,144 theaters. A decent score for an unambitious production ($13 million budget) and poorly received, the very first production by Zelda Williams, daughter of Robin Williams.

It is a fact, the US box office does not take off and was not helped this weekend by the Super Bowl event, which focuses the attention of Americans each time at the beginning of February. Yes, but even these mitigating circumstances are worrying, because with $42 million for all films combined, the weekend’s score corresponds to the lowest US box office ever for a Super Bowl weekend, underlines Variety. US cinemas had never sounded so hollow during this period. For comparison, last year, US theaters totaled $51 million, while the pre-pandemic years – 2020 and 2019 – were able to generate $84 and $75 million.

So everyone hopes that Sony’s next Marvel, Madame Web will be able to restart the machine next week. Above all, the pressure will be enormous on Dune: Part II, expected at the beginning of March like the messiah.

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