For the Netflix boss, seeing movies in the cinema “is an outdated concept!”

The streaming leader believes that the room has lived and no longer corresponds to the consumption habits of spectators. “What matters is how the public wants to see the films,” analyzes Ted Sarandos without detour.

The question slaps in the air from the first seconds of the interview: “Have you destroyed Hollywood?“”

Netflix Co-PDG, Ted Sarandoswas at a conference last night with the editor -in -chief of Time Magazinewhen TIME100 SUMMIT. The opportunity to take stock of cinema and industry. Unsurprisingly, his answer was clear: “No, we are saving it”.

And Ted Sarandos to explain in the process why Hollywood has been suffering for a few years, while Netflix grows again and again:

“”Netflix is a very focused company on the consumer. We really care to deliver the programs as you want to watch them. “

For the boss of the n ° 1 streaming company in the world, if the world box office is raising as much, it is a symptom of the evil that eats away the environment: “What does that say? What is the public trying to make us understand? That he prefers to watch the movies at home, thank you very much! Studios and cinemas are fighting to preserve this 45 -day window which has nothing to do with the current spectator experience, which is fair to love a film. “

Ted Sarandos Referred here to the chronology of the American media according to which within 45 days of the release of a film, it can only be broadcast in the movie theater, not in streaming or in VOD. On the other hand, it can now go out on DVD within 17 days.

Cedi being said, Netflix did not completely turn its back on the dark rooms: the platform notably holds the Bay Theater in Los Angeles and the Paris Theater in New York. Two cinemas that Netflix, according to Sarandos, “saved” from a retraining in pharmacy: “We did not save them to save the film industry. We saved them to preserve the experience of cinema. “

The platform is also forced to offer limited indoor releases so that some of its films targeting Oscars can be eligible as Glass onion (2022) or Emilia Pérez (2024). “On Make these custom outings … You have to check a few boxes for the Oscars, rotate the film a little, it also helps in the media cycle. But I have always encouraged the directors with whom we work to focus on the public. Make a film that people love, and they’ll give it back to you. “

Of course, the boss of Netflix Preaching for his parish, and without detour, he believes that the model of the film hall is downright over!

“Many have grown up with this dream: making films for a giant screen, for a room filled with strangers and which would remain two months on the bill with full sessions and people who cry … But that is an outdated concept!”

According to Sarandos, create works For theaterscinema ascollective experienceis an obsolete idea:

“”I think yes, this idea is exceeded. PFor the majority of people, not for everyone. If you are lucky to live Manhattan, you may be able to go to the movies on foot, next to you and it’s great. But this is not the case for the majority of the country. “

He then puts his finger on the almost systematic obligation to make a trip, by car, to go see a film in a room, in most American cities.

Finally, the businessman claims not to be against the cinemas, “But their decline does not bother me. What would bother me is that people stop making great films. “

And he warns Hollywood: do not be trapped by the fantasy of the indoor experience. Do not lock yourself in this idea that the films must be seen as You want them to be seen: “What matters is how the public wants to see them. That’s the future of industry. “

A new vision of cinema, Hollywood and industry in general which should not fail to react in the days or even the coming years.