“People were canceling their pre-sales…”: the consequences of the Madame Web disaster

Emma Roberts tries to explain Madame Web’s big flop

“If it weren’t for Internet culture…”

Located in the universe Spiderman from Sony and therefore more or less in the Marvel Universe, Madame Web failed to top $100 million in box office receipts. And with an 11% positive review on Rotten Tomatoes, the film was largely panned by critics. It will not go down in the annals of superhero cinema.

However, Emma Roberts assumes (via Variety). “I’m not afraid of failure or people having negative opinions about what I’ve done. Personally, I really loved it Madame Web. I really enjoyed the movie. I thought everyone was great. I think the director, SJ Clarkson, did an amazing job. That’s why I wanted to make this movie.”

So why Madame Web did he crash?If it hadn’t been for the culture of the Internet, where everything today can be made fun of, become a joke or a meme, I think the reception of the film would have been different.” advance Emma Roberts. “And that’s what bothers me the most today: people make fun of everything now, everything is a joke!”

The actress, who plays Spider-Man’s mother, Mary Parker, in the Sony spin-off, goes further in her analysis and believes that it is easy to judge after the fact: “Some things work; some things don’t. Everyone likes to pretend that you can predict what’s going to work and what’s not. The truth is, you can’t. There are movies that flop at the box office and then explode on TikTok. There are movies that are huge hits and when you see them, you’re like, ‘Did that work?’ There’s no secret. It’s about doing something right and doing it at the right time. Everything else is wishful thinking, a prayer.”

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