Flop or hit? The James Gunn Superman leaves the box office experts perplex

The predictions have fallen, but it is hard to assert whether the launch of the new DC universe will be a success or not.

Three weeks before the release of the new Supermanthe traditional predictions of the American box office have been unveiled by the Hollywood press. But the expert’s crystal balls are hung. Flop or hit? At this stage the two scenarios are possible for the film by James Gunn.

The stakes are big for Warner Bros. and dc. “We have a plan out of 7 to 10 years,” said James Gunn and Peter Safran recently, the two thinking heads of the studio in charge of relaunching the superheroic franchise. Suffice to say that a failed departure would be very bad news for the future.

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According to the most optimistic forecast, relayed by The Hollywood ReporterTHE Superman embodied by David Corenswet could generate $ 175 million in revenue for its first weekend. A great score that would outperform that of Batman V Superman in 2016 (166 million). DC Studios and Warner Bros. want to be much more cautious and count on a range as wide as it is modest from 90 million to 125 million dollars.

The predictions of tracking services are between the two, around $ 135 million according to NRG. Is it a good score? This is almost the performance of The Batman de Matt Reeeves (134 million), in 2022. A little above the last film by James Gunn, The guards of the Galaxy Vol. 3 (118 million), and below for example Thor: Love & Thunder ($ 144 million).

But these predictions are to be taken with tweezers. Tracking becomes more and more complicated, and we have recently seen big surprises at the US box office. The school case being the film Minecraftwho raised $ 163 million in revenue for his first weekend, double what was expected. And the adaptation of the famous video games is also a Warner production…

To stick to new consumption habits, studios are increasingly tended to reserve the bulk of their promo to the last previous days the exit, which makes it difficult to quantify the attraction of the public for a blockbuster. This is the strategy that Warner Bros. will use. For Superman.

Superman Also broke preventing records for preview sessions organized on July 8, three days before the official American release. And word of mouth of the public, as well as criticism (to a lesser extent of course) will also decide the success of launching the film.