Netflix, Prime Video and Max want to rush into the breach opened by Disney +

The other streaming giants also negotiate a relaxation of the media chronology.

We learned last week that Disney had obtained a new agreement allowing it to offer its feature films released in the cinema on Disney over 9 months later, against 17 months before. This in exchange for an investment representing 25% of its annual turnover generated for three years in France (just under 40 million per year).

The announcement had the effect of a thunderclap, causing the anger of Canal+in particular. The French group benefits from a 6 -month window, and had a good margin on Netflix, which had negotiated 15 months. By the voice of its leader, Maxime Saada, Canal denounced this new agreement:

“Lthe amounts must be proportionate to the place in the chronology. If Disney+ is nine months for € 35 million, there is a subject for Canal+ and its € 220 million at six months. “

After Varietythe other streaming giants implanted in France are also working behind the scenes. Netflix, as well as Max, Video Prime and Apple TV+ (The last three must wait 17 months), work with French cinema organizations to reduce this famous window.

These companies have often raised in the past against the chronology of the media, but Variety recalls in his paper that “This system allows French production to be flourishing“. And the time is the revaluation of indoor cinema in a French market which testified to its good health in 2024 thanks to the locomotives A little extra thing And Count of Monte-Cristo.

“”It is very significant that Disney+ has committed to dedicated a significant part of its 25% investment in the films that are released in the dining room. This reflects his confidence in our cinema industry and our dynamic market“, Explains a French insider to the Hollywood media.” Disney realized, after some experiments, that the cinema experience was always the key to the launch of a film and on this point they share a belief that we have always had in France ” .

In 2024, Disney was the leading studio of entries in France, with successes like Vice-versa 2 And Vaiana 2.

Netflix, the oldest streaming platform on the French market, hopes to reduce its window to 12 months. But without increasing its investment which is already 50 million per for films distributed in the cinema. Max and Prime Video have also started discussions, but with delay on Netflix which is based on a previous agreement signed in 2022.

“”Max has just happened, we want to do things well and in order“Said a Max official in France.

It remains to be seen on Canal+ will take its threat to execution and reduce its investment in French cinema.

“”While French cinema is at the top, he knows at the same time one of the most serious hours in his history“Repeated Maxime Saada in a platform published in The worldrecalling that in 2024 “Canal+ preached-that is to say financed on simple reading of the scenario-more than 130 films for an amount of 220 million euros from nearly 120 independent production companies“.

For Maxime Saada, Disney uses French cinema “Trojan horse“To tackle the chronology of the media.”This model threatens today to collapse under the blows brought to its three pillars (…) Our cultural exception is not an anomaly but a collective heritage to be preserved. This fight obliges us“, He concludes.