A French beer is offered Robert Pattinson and the director of The Brutalist

The star of The Batman becomes the face of the Alsatian brand 1664.

While waiting to find him on the big screen in the costume of BatmanRobert Pattinson will drink beer on the little one.

The British actor becomes the very first world ambassador of the French brand 1664. He will be the star of a campaign produced by Brady Corbet, American filmmaker, appointed to the Oscars last year for his great humanist fresco, The brutalistcarried by Adrien Brody.

Brady Corbet will thus direct Robert Pattinson in a spot, which will be revealed in early 2026. Very few details filtered, except that the spot will propose “A cinematic exploration of contrasting perspectives on good taste”. Pattinson will invite the public to rediscover what it means “Have a taste”with 1664 as a unifying drink.

In a press release, 1664 also salute “Creative audacity” From this meeting between Pattinson and Corbet, supposed to embody the mixture between sophistication and nonconformism.

“We are delighted to unite Robert Pattinson and Brady Corbet, two icons of contemporary creativity, for a campaign that stages the debate of good taste”says Nikola Maravic, World Marketing Director of 1664. “Together, their personalities and their creative styles shake up conventions, with 1664 at the heart of the discussion. Our long -standing mission, to raise beer to the rank of Lifestyle Premium experience, is on the move.”