Everything But You - Glen Powell and Sydney Sweeney as a couple?  “We have effortless chemistry”

Everything But You – Glen Powell and Sydney Sweeney as a couple? “We have effortless chemistry”

The promotion of this rom-com “worked wonderfully,” admits its male star.

Everything except you(very) freely adapted from A lot of noise for nothing of William Shakespeare, has grossed an estimated $219 million worldwide since its theatrical release last December. Now available on Netflix, the romantic comedy directed by Will Gluck (Easy Girl, Sex between friends) continues to cause a sensation, so much so that Sydney Sweeney has already mentioned the possibility of a sequel.

This success is mainly due to its duo of actors, Glen Powell and Sydney Sweeney, around whom scandalous rumors have caused much ink to flow. By design, as Powell points out in New York Times :

“The two elements needed to sell a romantic comedy are fun and chemistryreports Deadline. Sydney and I have a lot of fun together, and we have effortless chemistry. People want to see what's on the screen off the screen, and sometimes you have to push it a little – and it's worked wonderfully. Sydney is very intelligent.”

Because Sydney Sweeney, in addition to being one of the stars of the film, is also one of the executive producers with her company, Fifty-Fifty, created in 2020, and also behind her latest film, Immaculate. The young entrepreneur talks about this marketing tactic:

“I was on every call. I was in the focus groups. I probably kept everyone in marketing and distribution at Sony awake because I kept having ideas. I wanted to make sure we were having an active conversation with the audience when we were promoting this film, because ultimately they are the ones who created the entire narrative.”

Playing on a craze similar to that generated at the time by highly publicized couples like Robert Pattinson And Kristen Stewart (Twilight), Rachel McAdams And Ryan Gosling (Never forget) or Zac Efron And Vanessa Hudgens (High School Musical), Glen Powell and Sydney Sweeney therefore “marketed” the platter love card. Obviously, it paid off.

Will Everything But You and Sydney Sweeney revive the romantic comedy?

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