Hollywood submitted to the diktat of Instagram subscribers? The “confusing” reality denounced by Maya Hawke
“Know that today, you need so many subscribers to succeed in funding a film. It is a new approach to really confusing cinema.”
It is a revelation as disturbing as it is edifying. The actress Maya Hawke I was rebelled against a growing trend in the Hollywood cinema industry: taking into account the number of subscribers on social networks in the film production process!
In other words, according to the young actress of Stranger Things and voice of Vice versa 2, The number of followers is decisive, now, to be cast in such or such production, and so that the studio validates the project. Guest of the podcast “Happy Sad Confused”, the 26 -year -old actress expresses her deep skepticism in the face of this reality:
“I don’t care about Instagram. Instagram, it’s null … But know that today, you need so many subscribers to succeed in funding a film. It is a new approach to really confusing cinema. “”
https://www.youtube.com/watch?v=7Sti5SLCQ
The actress revealed that several renowned directors find themselves having to comply with these new requirements imposed by producers. They establish a sine sine qua non threshold that each casting member must reach, even before a project can be born.
“I often talk about deleting my Instagram account, but some directors have already warned me: ‘Just so that you know, when I cast a film with producers, they give me a sheet with the number of subscribers collective that I must get from the casting.
If this approach may seem surreal, it nevertheless testifies to a mutation in the cinema industry, where the weight of networks tends to supplant the artistic requirement to make sure to better promote a film. Maya Hawke nuance, however, stressing that some directors still manage to get rid of this logic:
“There are a dozen of them who can still get out of it thanks to their only reputation … We can really focus, sit down and make a film with them. And I had the privilege of working With three of them in my life. had the chance to work with Bradley Cooper (Maestro) and I had the chance to work with Wes Anderson (Asteroid City). “
