Netflix is ​​once again increasing its prices in the United States… and in France?

The streamer’s three subscription plans will increase by another 8 to 12%. For the moment, nothing has been announced in Europe, but this new pricing is likely to also arrive here.

The price of the Netflix subscription is still climbing.

For the second time in just over a year, Netflix is ​​increasing the prices of three of its streaming plans in the United States. These increases affect both new and existing subscribers: new US subscribers will pay the updated rate immediately (in place as of Thursday March 26, 2026) while current US subscribers will see their bill increase in the coming weeks, depending on their billing cycle.

In detail, the Standard package with advertising increases from $7.99 to $8.99 per month (+12%). The Standard package, without advertising and available on two screens simultaneously, sees its price jump from $17.99 to $19.99, an increase of +11%! Finally, Premium, ad-free, in Ultra HD and HDR and able to be used on four devices at once, increases from $24.99 to $26.00 per month.

Netflix explains in a press release: “Our approach remains the same: we continue to offer a range of prices and plans to meet different needs. As we continue to deliver more value to our members, we adjust our prices to be able to reinvest in quality content and improve the user experience.”

The company specifies that current subscribers will be informed by e-mail one month before the application of the new prices.

And in France? The price increase has not yet been announced. But the previous increase, decided in January 2025 in the United States, arrived in April 2025 here. Suffice to say that it would be surprising if the increase was not the same on European territory.

According to Variety, “these increases show that Netflix believes it has pricing power over its competitors. If some customers are churning because of the higher prices, the company – the world’s leading streaming subscription service with more than 325 million members at the end of 2025 – has surely calculated that the additional revenue per subscriber would offset these departures.”