Are there more pubs at the moment on Prime Video?
The advertising charge on the Amazon platform has almost doubled in recent months …
Yes, watch a series on Video premium Take a nice time than before. It is not you who hallucinate!
According to an Adweek report, the advertising charge on the platform Amazon Almost doubled in recent months, going from 2 or 3 minutes of pubs per hour … to 4 or 6 minutes currently.
A representative Amazon recognized him in an email addressed to a media buyer in early June: “The advertising charge of Video premium gradually increased to reach 4 to 6 minutes per hour. “
Amazon defended this choice in a press release: “While demand continues to grow, our priority remains to improve advertising experience rather than simply increasing the volume of announcements broadcast.”
When it was launched in 2006, Video premium was completely without advertising, offered as a bonus within the Amazon Prime subscription (which includes free delivery of the products ordered). But in January 2024, the platform began to broadcast advertisements on all its films and series, while offering subscribers to pay $ 2.99 more per month to avoid them. (A strategy similar to that adopted by Netflix,, Hulu or Disney+which all offer cheaper offers but with pubs.)
“This change will allow us to continue investing in attractive content and to maintain this long -term investment,” Then said Prime Video in a message to subscribers. Before promising: “We aim to broadcast significantly less advertisements than linear television and other streaming services.”
