Netflix will spend $ 18 billion in content in 2025
And this record amount is doomed to increase again in the coming years.
Always more! Netflix Do not intend to invest, to continue to make your subscriber base grow.
The first streaming platform will spend 18 billion dollars in content in 2025. And this should be even more in the future! The group believes that it still has a wide margin of progression in the coming years, according to its financial director, Spencer Neumann.
“We are still far from a ceiling” in terms of content related to contentNeumann said at the Morgan Stanley Tech, Media & Telecom 2025 conference on Wednesday (Via Variety). “I think we just start.”
The planned investment of $ 18 billion for this year would be an increase of approximately 11 % compared to the $ 16.2 billion spent in 2024.
It must be said that Netflix finished 2024 with 301.6 million paying subscribers worldwide, thus accelerating its growth compared to 2023. This represents more than 700 million people looking at content Netflixsaid Neumann. However, he stressed that “We are still small on each key indicator “ in the entertainment industry. Currently, Netflix is present in around 40 % of households equipped with connected televisions on a global scale and has only captured 6 % of its addressable market, according to the financial director. In the United States and other countries, Netflix represents even less than 10 % of the total time spent in front of television. There is therefore still a certain margin of progression for streamer n ° 1.
