Supergirl unveils a new extract that says a lot… too long?

A few days before the film’s release, a scene that seems straight out of the film’s finale has just been posted online. When promotion kills promotion?

How do you make people want to go see a film in theaters without saying too much? Without showing too much?

The exercise is delicate. Expert marketing work, which can sometimes go too far…

Warner Bros. unveiled this week a new extract from Supergirl (see below) featuring Milly Alcock in the role of Kara Zor-El facing her enemy, Krem of the Yellow Hills, played by Matthias Schoenaerts.

Spoiler alert!

Until then why not. Except that we also see Ruthye Marye Knoll and Jason Momoa in action as Lobo. Above all, the sequence seems clearly taken from the final scene of the film. A reinforced feeling for readers of the comic book Supergirl: Woman of Tomorrowfrom which the film is adapted, who know that this confrontation between Supergirl and Krem takes place… in the very last issue of the 8-volume comic mini-series. So it’s hard not to wonder if Warner Bros. has just revealed a piece of the end of the film…

On social networks, many fans did not hide their dissatisfaction with the spoiler. Several spectators criticize the studio for having multiplied the trailers and extracts to the point of revealing most of the major highlights of the plot even before the release of the feature film.

“Yet another new extract! At this rate, 20% of the film is already available as clips…”quips one internet user, supported by another: “At this point you have shown the entire movie“. We can also read a certain disbelief in the comments: “Did you really release the climax of the film? Deliberately? Why?”

Reproaches that come up regularly in superhero cinema, where marketing campaigns are sometimes accused of being too bludgeoning, even if it means disclosing key elements to attract the public.

It remains to be seen whether Warner Bros. actually put online one of the big surprises of Supergirl…or if the film still hides a few surprise cards up its sleeve!

Supergirl will be released in cinemas on July 1st.