Netflix has 277 million subscribers worldwide by July 2024
The platform has gained another 8 million new paying customers!
Is this the effect? Bridgerton ? Or Under the Seine ? Or My Little Reindeer ? In any case, Netflix gained another slew of subscribers in the second quarter of 2024. More than analysts expected.
The streaming leader gained 8.05 million paying customers in the second quarter. Netflix thus has, in July 2024, 277 million subscribers worldwide.
The company also reported revenue of $9.56 billion (up 17%) and net income of $2.15 billion (up from $1.49 billion a year ago), again above Wall Street forecasts.
It should be remembered that from 2025, Netflix will no longer regularly publish its subscriber figures, arguing that user engagement metrics and financial results better reflect the health of its business.
“Viewing is the key to success in Netflix. It’s the best metric we have for member happiness, and when people watch more, they stay longer (retention), talk about Netflix more often (which drives acquisition), and place a higher value on our service.” the company explains in its second quarter letter to shareholders published Thursday.
