What if Marvel was not dead? Avengers: Doomsday has already broken a record

A good omen for the rest of the MCU?

The fall of the Empire Marvelprophesied since Avengers: Endgamehad never seemed so palpable. After the big setbacks wiped to the box office by the studio (Thor 4,, Ant-man 3,, The Marvels,, Captain America 4) In recent years, one could think that the beautiful dynamic that animated the most lucrative franchise of the 19th century (31.5 billion dollars in revenue in the world in 35 films!) was indeed finished.

It was without counting on the surprise return of Robert Downey Jr.announced during the Comic Con last July. The fans had cried his death into Iron Man, they yelled at joy for his come back in Doctor Doom. A come back that solved two problems at once: revive the public’s interest in the multiverse saga and advantageously replace Kang after the scandal around Jonathan Majors.

Robert Downey Jr., “completely immersed” in his role as Doctor Doom

You could find this choice a little sad, both for the confession of failure of Marvel which fell back on the fan service rather than on new heads and new ideas, and that of Robert Downey Jr. after Endgam was also complicated for ex-tatony Stark, despite his Oscar for the best supporting role for Oppenheimer. Between the two, there was the flop Dolittlea document on his father and that’s about it. Apart from a remake of Vertigo In development (with Steven Knight in writing), his agenda was quickly when Kevin Feige offered to come back.

Yes but there you go, the figures are there. The unveiling of the casting ofAvengers: Doomsdaywhere RDJ appeared after almost six hours of live stream, was a huge success, with 275 million views and 3.1 million mentions on social networks. Ie five times more than the trailer for Deadpool & Wolverine Unveiled during the Super Bowl, the most seen of all time. Not bad for a franchise at the end of his life.

This all stupid happening, which listed the names of the actors via filming chairs (27 in total), according to Deadlinegenerated no less than 55 Trending Topics on X (formerly Twitter), #AvengersDoomsDay positioning itself as the number one hashtag on the social network for 7 hours. On YouTube, the official Livestream of Marvel has placed in second position over a period of 24 hours.

The return of the Stars of Marvel (including Chris Hemsworth and Tom Hiddleston), coupled with the integration of the old X-Men (Ian McKellen and Patrick Stewart in mind) should attract the in-room crowds next year for the release ofAvengers: Doomsday (April 30, 2026 in France). But it will also be interesting to see if this ad will have an influence on the box office of Thunderbolts*which comes out in a month, then Four fantastic: first steps (July 23). The MCU is dead. Long live the MCU?