Apple would lose $ 1 billion per year with Apple TV +!

And yet, it’s not really a problem …

This is the platform of Morning Showof Siloof Slow Horsesof Shrinking. It is also the platform of Severancewhich today completes its season 2 which will have been one of the events of winter. And yet, if Apple makes large series, its platform struggles to make a recipe.

Video streaming service Apple TV+ would be deeply in deficit, according to a survey published Thursday by The Information, which quotes anonymous sources: Apple TV+ would lose more than $ 1 billion a year!

The technology giant devotes about $ 4.5 billion a year to content production, a budget down compared to the 5 billion invested in previous years. The service, which exclusively offers original productions, has around 45 million subscribers worldwide according to the same report, most of which are located in the United States. In France, for example, we estimated their number at around 100,000, when Apple made the wise choice to listen to its entire catalog in Canal Plus.

Obviously, all these figures are not official. Apple did not respond to requests because the Cupertino group does not publicly communicate its financial results or the exact number of subscribers ofApple TV+.

So is $ 1 billion is unacceptable? No, because it is Apple. And this loss would be almost negligible at the giant scale, the main activity of which is largely based on the sale of iPhone. It should be remembered that for its fiscal year closed in September 2024, the company generated $ 391 billion in revenues and recorded a net profit of $ 93.7 billion. Streaming activity is integrated into the company’s services division, which also includes Apple Music, the App Store and other sources of income. This segment alone generated $ 26.3 billion in the last quarter of the year 2024 (up 14 % compared to the previous year). Suffice to say that the small billion that the group agrees to let go for its streaming platform is compensated by the strengthening of the premium image provided by the high quality series produced by the apple brand.